Stop playing. Start practicing.

Your Team Is Practicing on Real Prospects.
That's Expensive.|

Practice the call before it costs you the deal.

No signup. No credit card. Talk to an AI buyer in your browser.

Practice with buyers like

Sales rep practicing a live call with the RolePractice.ai AI buyer

Real reps. Real practice. Real coaching.

Every rep on your team can run 5 practice calls before the prospect ever picks up – with a scorecard waiting on the other side.

Evidence-based scoring across 10 skill categories

The Problem

0%

of training is forgotten within a week

Without reinforcement through practice, even the best training programs fail to stick.

Hermann Ebbinghaus, Learning & Memory Research

3-6 mo

to ramp a new sales rep

Every month of slow ramp is lost revenue. Practice accelerates readiness from day one.

Bridge Group / CSO Insights

Only 0%

of a rep's time is spent selling

The rest is spent fixing mistakes, re-doing work, and catching up. Preparation prevents this.

Salesforce State of Sales Report

Purpose-Built for Sales Teams

Everything your team needs to practice, improve, and win

Built for SDRs, AEs, AMs, and enablement teams
Covers the full sales cycle – discovery through renewal
Bring your own coaching framework
Secure by design – enterprise controls built in
Voice-first AI – not chatbots

Built for serious practice

Depth that other "AI roleplay" tools fake

Real scoring across the dimensions that actually matter on a sales call – not a chat bot in a sales costume.

10

Skill categories scored

Opening Β· discovery Β· qualification Β· objections Β· closing – plus 5 more

10

Sales methodologies

Score every call against your team's selling framework of choice

4

Buyer generations

Boomer Β· Gen X Β· Millennial Β· Gen Z – each with their own speech and decision pace

Do the Math

The real cost of unprepared reps.

Most sales leaders know their quota. Few know what slice of it is walking through reps who haven't had enough realistic practice. Run your numbers below.

How big is your sales team?
Reps

Type any number – no cap

Or drag the slider for common sizes.

What's your typical deal size?
Minimum lost revenue per year
$900K

For a 15-rep mid-market team. This is the floor – deals lost every year to calls your reps weren't ready for. The real number is usually higher.

See how to close the gap β†’

Commercial Insight

The Missing Half of Sales Enablement

Most enablement stacks teach. Few measure whether it sticks.

You've invested in training, methodology, and enablement tools. What you don't have is a way to see whether any of it actually shows up when reps are on a live call. RolePractice is the practice layer on top of your existing stack – realistic reps, immediate coaching, and readiness scores that prove what's working and where coaching needs to happen.

Compare Approaches

Why teams switch to RolePractice

Today's Method

Ad-hoc roleplays in team meetings

What's Hard

Inconsistent, time-consuming, hard to scale

With RolePractice

Unlimited, standardized roleplays on demand with the same expectations for every rep

Today's Method

Shadowing live calls

What's Hard

Slow ramp, reps spend more time listening than talking

With RolePractice

Reps get safe practice reps before real customer conversations

Today's Method

Generic AI chatbots

What's Hard

Not tuned for sales, no scoring or coaching structure

With RolePractice

Sales-specific scenarios, structured scoring, and coaching-ready insights

Today's Method

LMS video courses

What's Hard

Passive learning, no skill application

With RolePractice

Active voice practice that builds real conversation muscle memory

How It Works

From setup to scale in four steps

No onboarding calls. No complex setup. Start practicing in minutes.

01

Build the scenario

Choose your role, buyer persona, difficulty, and methodology. Or prep for a real meeting with Custom Call Prep – enter the prospect's details and let AI build the scenario.

02

Run the conversation

Talk to a realistic AI buyer in real time. Every call is unscripted – the AI adapts, pushes back, and responds like a real prospect. DISC-driven personality profiles make every buyer feel different.

03

Review and improve

Get an instant 10-category scorecard with coaching insights, methodology-specific analysis, and annotated transcript replay. See exactly what to improve.

04

Scale across the team

Track progress with manager dashboards, team leaderboards, and skill trend analytics. Align coaching across the org with methodology configuration and admin controls.

See What You'll Get

Every call ends with a scorecard like this

Evidence-based scoring across 10 categories, methodology-specific coaching, and the one thing to focus on next call.

Practice Call Scorecard

Discovery Call Β· VP of Operations

Sarah Mitchell, Bridgepoint Corp8m 42s
Proficient

78

/ 100

Category Breakdown

Opening & First Impression

5/7

Rapport & Trust Building

5/7

Discovery & Needs Analysis

16/20

Active Listening & Adaptability

6/8

Qualification

8/10

Value Articulation & Positioning

12/15

Objection Handling

9/12

Closing & Next Steps

7/10

Communication & Professionalism

6/7

Ethics & Integrity

4/4

Methodology Β· Enterprise Qualification

82

/ 100 Β· Strong adherence

Call Summary

Strong opener with a credible reason to call. You uncovered the renewal timeline early and tied it to urgency around Q3. Value framing landed on cost-of-inaction, which resonated with the buyer’s stated pain.

Strengths

  • You uncovered the renewal timeline early and tied it to urgency around Q3
  • Strong qualification coverage on metrics and economic buyer identification
  • You handled pricing pushback without rushing to discount

Next Call Focus

Ask β€œWho else would need to be involved in evaluating this?” before any solution discussion.

Performance Tier

Proficient
Start Free Trial

Your first 2 scorecards are free – no credit card required

Pricing

Simple, Transparent Pricing

Pay only for active practice seats. Managers and observers view for free.

MonthlyAnnual
Best for Individuals

Starter

$30/mo

For individual reps sharpening their skills independently.

  • 1 seat
  • 200 AI practice minutes/month
  • All standard personas & scenarios
  • AI coaching feedback after each session
  • Individual progress tracking & badges
  • Custom training roles
  • 7-day free trial
  • Email support

Start with a free 15-minute trial

Most Popular

Team

$60/user/mo

For manager-led teams that train, coach, and compete together.

  • 1+ seats
  • 200 AI practice minutes/user/month
Everything in Starter, plus:
  • Team leaderboard & performance badges
  • Manager dashboard & rep analytics
  • Org admin configuration
  • Call recordings
  • Post-call intelligence
  • Chat support
Team size
1 Γ— $60/mo$60/mo

Start with a free 15-minute trial

Best Value

Business

$80/user/mo

For growing organizations that need coaching frameworks and real-time guidance.

  • 5+ seats
  • 250 AI practice minutes/user/month
Everything in Team, plus:
  • RoleCoach (real-time AI coaching)
  • Sales Methodology configuration
  • Multi-stakeholder scenarios
  • Custom branding
  • Advanced analytics & reporting
  • Priority support
Team size
5 Γ— $80/mo$400/mo

Start with a free 15-minute trial

Full Platform

Enterprise

Custom

For rollout, branding, and full platform control across the org.

  • 25+ seats
  • Unlimited AI practice minutes
Everything in Business, plus:
  • SSO / Single Sign-On
  • Dedicated onboarding & training
  • Custom integrations & API access
  • Webhook delivery
  • SLA guarantees
  • Custom contract & invoicing
  • Dedicated account manager

Start with a free 15-minute trial

No credit card required for free trial Β· Cancel anytime

Need to evaluate with your team first? Apply for a 7-day team pilot

FAQ

Frequently asked questions

Everything you need to know about RolePractice.

Stop playing. Start practicing.

Your next big conversation deserves a practice run

Give your team the practice they need to walk into every call with confidence. Start with a free trial – no credit card, no commitment.

Free trial – no credit card required
Setup in under 5 minutes
Voice-first AI practice